Diversity and Inclusion in Mass Media

The discussions surrounding the themes of Diversity and Inclusion have permeated various levels of society and have become increasingly prominent in the mediatic landscape. However, mass media has historically struggled to not only provide inclusive and diverse work environments but also to portray in its outputs the heterogeneity that is inherent to society. Considering recent social breakthroughs related to minorities and the vast changes that have occurred in the digital age, this research aims to understand how mass media has evolved in the way it tackles matters of Diversity and Inclusion. The central themes are situated in relation to concepts such as Convergence Culture and Network Society. Through the case study of narrative and communication strategies regarding three popular films from the last decade that have dealt with issues such as race, feminism and LGBTQ+ identities (Black Panther, Barbie and Call Me by Your Name), it is debated how mediatic products aimed at mass audiences have managed to include themes and discussions originated from social movements while simultaneously working in favour of corporate needs. Moreover, the research indicates new possibilities for the inclusion of minority identities that deconstruct stereotypical portrayals and depict them in central roles. In this sense, a representation questionnaire was developed to situate the level of diversity and inclusion in each movie. The public reception to the more prominent inclusion of minorities is also analysed, verifying that their presence can cause polarising responses from general online audiences, despite having no discernible effects on the financial successes of the films in question.