The role of zoos and aquariums in today's society: their legitimacy in the eyes of the public and their role in conservation and education.

A discussion about the legitimacy and the roles of zoos and aquariums in today's society. How relevant they are in educating the public about wildlife, environmental and climate change issues, and in conservation efforts to protect biodiversity and create in-situ and ex-situ conservation programs. Media framing and more interactive and involving zoo activities can convince the general public of their usefulness and positive impact on animal welfare and conservation.