Our case study focuses precisely on Prada and Versace.This study aims to conduct a detailed economic-financial analysis of the two icons of the Italian fashion industry, Prada and Versace. Through the examination of financial data ,the business model,company organization, key performance indicators and a comparative assessment, this thesis focuses on identifying the financial strategies adopted by both companies over the years. The analysis will include the assessment of funding sources, resource allocation, operational efficiency and financial risk management. Factors that have influenced Prada and Versace's financial performance will also be explored, including challenges and opportunities in the luxury fashion industry. The comparison between the two companies will provide valuable insights to better understand the financial dynamics in the fashion industry and the successful strategies adopted by these prestigious Italian fashion houses. This study will contribute to a greater understanding of the financial decisions of fashion companies and their sustainability in the global market.
Il nostro caso di studio si concentrata precisamente su Prada e Versace.Questo studio si propone di condurre un'analisi economica-finanziaria dettagliata delle due icone dell'industria della moda italiana, Prada e Versace. Attraverso l'esame di dati finanziari, il modello di business ,organizzazione dell'azienda, indicatori chiave di performance e una valutazione comparativa, questa tesi si concentra sull'identificazione delle strategie finanziarie adottate da entrambe le aziende nel corso degli anni. L'analisi comprenderà la valutazione delle fonti di finanziamento, l'allocazione di risorse, l'efficienza operativa e la gestione del rischio finanziario. Saranno inoltre esplorati i fattori che hanno influenzato le performance finanziarie di Prada e Versace, comprese le sfide e le opportunità nel settore della moda di lusso. Il confronto tra le due aziende fornirà spunti preziosi per comprendere meglio le dinamiche finanziarie nell'industria della moda e le strategie di successo adottate da queste prestigiose case di moda italiane. Questo studio contribuirà a una maggiore comprensione delle decisioni finanziarie delle aziende di moda e alla loro sostenibilità nel mercato globale.
ANALISI ECONOMICO-FINANZIARIA DI PRADA E VERSACE
SOWOUDJI, YAO ROBERT
2022/2023
Abstract
Our case study focuses precisely on Prada and Versace.This study aims to conduct a detailed economic-financial analysis of the two icons of the Italian fashion industry, Prada and Versace. Through the examination of financial data ,the business model,company organization, key performance indicators and a comparative assessment, this thesis focuses on identifying the financial strategies adopted by both companies over the years. The analysis will include the assessment of funding sources, resource allocation, operational efficiency and financial risk management. Factors that have influenced Prada and Versace's financial performance will also be explored, including challenges and opportunities in the luxury fashion industry. The comparison between the two companies will provide valuable insights to better understand the financial dynamics in the fashion industry and the successful strategies adopted by these prestigious Italian fashion houses. This study will contribute to a greater understanding of the financial decisions of fashion companies and their sustainability in the global market.File | Dimensione | Formato | |
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https://hdl.handle.net/20.500.12608/59642