Starting from a general overview of the concepts of tourist phenomenon and tourist destination, the paper deals with the theme of sustainability and tourism in villages, specifically the village of San Gimignano. Finally, proposals are suggested in the strategic field (destination management) and in the operational field (destination marketing) to improve the destination and its organization.
Partendo da un inquadramento generale sui concetti di fenomeno turistico e destinazione turistica, l'elaborato tratta il tema della sostenibilità e del turismo nei borghi, nello specifico il borgo di San Gimignano. Infine, vengono avanzate delle proposte finali in ambito strategico (destination management) e in ambito operativo (destination marketing) ai fini del miglioramento della destinazione e della sua organizzazione.
Il turismo nei borghi: il caso di San Gimignano, la "città delle belle torri"
VANZO, ALICE
2022/2023
Abstract
Starting from a general overview of the concepts of tourist phenomenon and tourist destination, the paper deals with the theme of sustainability and tourism in villages, specifically the village of San Gimignano. Finally, proposals are suggested in the strategic field (destination management) and in the operational field (destination marketing) to improve the destination and its organization.| File | Dimensione | Formato | |
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Vanzo_Alice.pdf
accesso riservato
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3.36 MB
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3.36 MB | Adobe PDF |
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https://hdl.handle.net/20.500.12608/59800