The "fast fashion" model allows companies to quickly launch clothing collections inspired by recent trends on the market at competitive prices. However, this approach generates significant environmental and social repercussions, making it potentially unsustainable in light of growing environmental awareness. In response, numerous fast fashion companies have taken actions aimed at minimizing their environmental impact and solidifying their reputations. This thesis aims to investigate the behavioral trends of young consumers in the "fast fashion" sector, with particular reference to sustainability. Through qualitative interviews with a sample of young Italians* between 15 and 25 years old, their purchasing methods and the consideration given to environmental issues and working conditions are analyzed and reported.
Il modello di "fast fashion" consente alle imprese di lanciare velocemente sul mercato collezioni d'abbigliamento ispirate alle tendenze recenti a prezzi competitivi. Tuttavia, tale approccio genera rilevanti ripercussioni ambientali e sociali, rendendolo potenzialmente insostenibile alla luce della crescente consapevolezza ambientale. In risposta, numerose aziende di fast fashion hanno intrapreso azioni mirate a minimizzare l'impatto ambientale e a consolidare la loro reputazione. La presente tesi di laurea si propone di approfondire le tendenze comportamentali dei giovani consumatori nel settore del "fast fashion”, con particolare riferimento alla sostenibilità. Mediante interviste qualitative a un campione di giovani italian* tra i 15 e i 25 anni, vengono analizzate e riportate le loro modalità di acquisto e la considerazione data ai temi ambientali e alle condizioni lavorative.
La sostenibilità del fast fashion: un’indagine qualitativa sulle pratiche dei giovani consumatori
NUVOLI, GIULIA
2022/2023
Abstract
The "fast fashion" model allows companies to quickly launch clothing collections inspired by recent trends on the market at competitive prices. However, this approach generates significant environmental and social repercussions, making it potentially unsustainable in light of growing environmental awareness. In response, numerous fast fashion companies have taken actions aimed at minimizing their environmental impact and solidifying their reputations. This thesis aims to investigate the behavioral trends of young consumers in the "fast fashion" sector, with particular reference to sustainability. Through qualitative interviews with a sample of young Italians* between 15 and 25 years old, their purchasing methods and the consideration given to environmental issues and working conditions are analyzed and reported.File | Dimensione | Formato | |
---|---|---|---|
Nuvoli_Giulia.pdf
accesso aperto
Dimensione
5.77 MB
Formato
Adobe PDF
|
5.77 MB | Adobe PDF | Visualizza/Apri |
The text of this website © Università degli studi di Padova. Full Text are published under a non-exclusive license. Metadata are under a CC0 License
https://hdl.handle.net/20.500.12608/60077