Exploring the language of fashion advertising: a corpus-based study

The thesis entitled "Exploring the language of fashion advertising: a corpus-based study" will be divided into three chapters. Therefore, the first point of the first chapter will deal with the language of advertising, in particular in the first point lexical features of advertising will be analyzed including the clauses, verbal groups, nominal groups, modifiers, pre-modifiers compounds, register, number of words per sentence, importance of cohesion and coherence in the language of advertising. The second point of the first chapter will examine conventionalization, discourse structure, idiomatic sequences, lexical collocations, structural collocation. Within the structural collocation it is possible to find the indefinite articles, pronouns, modals, negatives, copulas, prepositions. The third point of the first chapter will examine persuasive language in the subgenre of online advertisement and persuasive language in the subgenre of social media. The second chapter will analyze the language of fashion. In particular, the first point of the second chapter will examine general features of the language of fashion, fashion compounds, lexemes in fashion compounds, the right and left hand elements in fashion compounds, compounds adjectives, high frequency compounds, phrasal compounds. The second point of the second chapter will deal with fashion discourse and hyphenated expressions. The third point of the second chapter will analyze fashion blogs and the language used in fashion blogs. The third chapter will be the development of a corpus analysis based on the collection of descriptions of coats. The shops of interest are Zara, Stradivarius, Pull and Bear and Rinascimento, Forpen, Motivi. The analysis focuses on the use of compounds: the composition and the frequency. This last chapter will be divided into three sections: the first one will be about a corpus compilation, the second one will analyze the methodology and the material found and the last one will analyze the results in order to provide a final discussion with the aim of discussing what I found through the corpus.