Media and Gender Stereotypes in Colombian Narcoculture: An Analysis of the Television Role in the Perpetuation of Gender Images

The research delves into the complex relationship between media, drug trafficking culture, and gender stereotypes in Colombia. It begins by providing context through an exploration of the origins and progression of drug trafficking in the country, emphasizing its broader societal and cultural implications. The study delves into defining narcoculture and the associated gender stereotypes, shedding light on the intrinsic connection between Colombian media and the drug trafficking phenomenon. Methodologically, the study focuses on analyzing specific cases from Colombia's open television channels. It elucidates the criteria for sample selection, data collection methods, and the analytical tools employed, particularly emphasizing an examination of TV series and Telenovelas. The findings primarily concentrate on dissecting gender portrayals in the media, underscoring how media perpetuates and strengthens stereotypes linked to narcoculture. The research aims to enhance understanding of how media shapes gender identity in Colombian society, highlighting television's role in shaping stereotypes and influencing societal perceptions of gender.