The thesis focuses on the influence of woke culture, critical debates and identity politics in the field of communications with a focus on brand storytelling. The thesis will examine approaches to the origin and definition of woke culture, its influence on communication codes in the digital environment and branding, analysis of some cases, as well as some of its consequences of woke culture, such as cancel culture and woke washing advertising.
The thesis focuses on the influence of woke culture, critical debates and identity politics in the field of communications with a focus on brand storytelling. The thesis will examine approaches to the origin and definition of woke culture, its influence on communication codes in the digital environment and branding, analysis of some cases, as well as some of its consequences of woke culture, such as cancel culture and woke washing advertising.
The "Woke" Effect: The Critical Debate on Identity Politics and its Impact on Brand Storytelling
ILCHENKO, MARIIA
2023/2024
Abstract
The thesis focuses on the influence of woke culture, critical debates and identity politics in the field of communications with a focus on brand storytelling. The thesis will examine approaches to the origin and definition of woke culture, its influence on communication codes in the digital environment and branding, analysis of some cases, as well as some of its consequences of woke culture, such as cancel culture and woke washing advertising.| File | Dimensione | Formato | |
|---|---|---|---|
|
Ilchenko Mariia_pdfA.pdf
accesso aperto
Dimensione
1.26 MB
Formato
Adobe PDF
|
1.26 MB | Adobe PDF | Visualizza/Apri |
The text of this website © Università degli studi di Padova. Full Text are published under a non-exclusive license. Metadata are under a CC0 License
https://hdl.handle.net/20.500.12608/65505