Unveiling The Secret: Exploring the Use of Storytelling Across Digital Media

The purpose of this study is to explore the use of digital storytelling in illustrating self-help concepts and to propose suggestions by focusing particularly on the dissemination of principles associated with the law of attraction across various media platforms. Taking these aims into account, the study draws upon theories from narrative studies, psychology, marketing, and digital media to pinpoint the mechanisms through which storytelling facilitates the comprehension of self-help teachings in the digital context. A qualitative exploration of “The Secret” by Rhonda Byrne is employed, to examine content across diverse media channels such as social media, websites, podcasts, and mobile applications. Through an in-depth analysis, this research contributes to a deeper comprehension of the interplay between digital media, storytelling, and self-help ideologies, offering context into the evolving digital culture of personal development in America.