This master’s thesis explores the multifaceted domain of Search Engine Optimization (SEO) with a particular emphasis on Local SEO, and evaluates the digital marketing strategies of UnipolSai Assicurazioni S.p.A., a prominent Italian insurance company.
This master’s thesis explores the multifaceted domain of Search Engine Optimization (SEO) with a particular emphasis on Local SEO, and evaluates the digital marketing strategies of UnipolSai Assicurazioni S.p.A., a prominent Italian insurance company.
Local SEO in the Digital Age: Analysing UnipolSai's Digital Strategy
TOGNON, ARIANNA
2023/2024
Abstract
This master’s thesis explores the multifaceted domain of Search Engine Optimization (SEO) with a particular emphasis on Local SEO, and evaluates the digital marketing strategies of UnipolSai Assicurazioni S.p.A., a prominent Italian insurance company.File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
Tognon_Arianna_Tesi.pdf
accesso riservato
Dimensione
2.45 MB
Formato
Adobe PDF
|
2.45 MB | Adobe PDF |
The text of this website © Università degli studi di Padova. Full Text are published under a non-exclusive license. Metadata are under a CC0 License
Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.12608/70302