The Stream Revolution: Transformations in Storytelling Techniques in the Age of Streaming and Beyond

This thesis will discuss the profound alterations in narration and narrative forms that occurred with the arrival of streaming platforms, especially the original Netflix series Stranger Things. The research starts with an analysis of the historical evolution of the current streaming model, placing Netflix in the context of the larger television landscape. Afterward, the investigation proceeds to explore aesthetic instruments peculiar to Netflix, illustrated through several examples from its diverse original content. A detailed case study of Stranger Things illustrates how these tools are employed to craft innovative episodic and seasonal narratives. And as will be shown later in the analysis, although it has, in many respects, upended traditional television, it has not necessarily supplanted it. Instead, in a sort of ripple effect, a new dynamic forced by this streaming model has influenced viewer habits and creative processes. The thesis also examines cord-cutting and traditional television networks' aggressive responses. Ultimately, this study outlines the framework for one to understand the relationship that exists between distribution methods and storytelling itself, whereby traditional television and streaming platforms co-exist with one another. The results signify that probably the future of TV being a hybrid model, where the co-existence and combination of live and on-demand content offer comprehensive and easily customizable viewing experiences.