This thesis uses four in-depth chapters to examine the various ways that storytelling affects social media. Chapter 1: Storytelling: Impacts & Risks This chapter examines the idea of storytelling and gives a summary of what makes for compelling social media narrative. It highlights the essential components that go into creating compelling narratives and provides examples of both successful and unsuccessful stories. Chapter 2: Social Media and Mental Health: Risks and Benefits This is where the discussion turns to looking at how social media affects mental health, including both the negative consequences of online interactions and the communities that may be built via sharing tales. Chapter 3: Social Media and Crisis Management: Successes and Failures This section examines the use of narrative in social media crisis management, showcasing both noteworthy successes and failures to offer insights into successful tactics. Chapter 4: Political Behavior and Social Media The last chapter examines how storytelling affects political conduct, taking into account the dangers of growing division as well as its function in political participation and mobilization. This study attempts to give a thorough grasp of how social media storytelling affects psychological, managerial, and political aspects of individual and societal dynamics.
This thesis uses four in-depth chapters to examine the various ways that storytelling affects social media. Chapter 1: Storytelling: Impacts & Risks This chapter examines the idea of storytelling and gives a summary of what makes for compelling social media narrative. It highlights the essential components that go into creating compelling narratives and provides examples of both successful and unsuccessful stories. Chapter 2: Social Media and Mental Health: Risks and Benefits This is where the discussion turns to looking at how social media affects mental health, including both the negative consequences of online interactions and the communities that may be built via sharing tales. Chapter 3: Social Media and Crisis Management: Successes and Failures This section examines the use of narrative in social media crisis management, showcasing both noteworthy successes and failures to offer insights into successful tactics. Chapter 4: Political Behavior and Social Media The last chapter examines how storytelling affects political conduct, taking into account the dangers of growing division as well as its function in political participation and mobilization. This study attempts to give a thorough grasp of how social media storytelling affects psychological, managerial, and political aspects of individual and societal dynamics.
The Multifaceted Impact of Storytelling on Social Media: Examining the Effects on Psychological Well-being, Crisis Management Efficacy, and Political Behavior
GÜZELANKARA, ESRA
2023/2024
Abstract
This thesis uses four in-depth chapters to examine the various ways that storytelling affects social media. Chapter 1: Storytelling: Impacts & Risks This chapter examines the idea of storytelling and gives a summary of what makes for compelling social media narrative. It highlights the essential components that go into creating compelling narratives and provides examples of both successful and unsuccessful stories. Chapter 2: Social Media and Mental Health: Risks and Benefits This is where the discussion turns to looking at how social media affects mental health, including both the negative consequences of online interactions and the communities that may be built via sharing tales. Chapter 3: Social Media and Crisis Management: Successes and Failures This section examines the use of narrative in social media crisis management, showcasing both noteworthy successes and failures to offer insights into successful tactics. Chapter 4: Political Behavior and Social Media The last chapter examines how storytelling affects political conduct, taking into account the dangers of growing division as well as its function in political participation and mobilization. This study attempts to give a thorough grasp of how social media storytelling affects psychological, managerial, and political aspects of individual and societal dynamics.| File | Dimensione | Formato | |
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Master thesis - Esra Güzelankara_final .pdf
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8.46 MB | Adobe PDF |
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https://hdl.handle.net/20.500.12608/73899