"What was I made for?": exploring femininity through the Barbie doll

This thesis explores Barbie’s role in society and her revolutionary impact on the concept of feminism. Since her debut in 1959, Barbie has evolved from just a toy into a powerful cultural icon that mirrors and influences society. This doll reflects women's increasing inclusion in various fields with her numerous professions, challenging traditional gender roles and inspiring young girls to envision limitless possibilities for their futures, including roles traditionally reserved for men. This study highlights how Barbie has disrupted the old ideals of femininity centered on domesticity, promoting a vision of ambitious and independent women. The historical context of the "cult of true womanhood" or “cult of domesticity” contrasts with Barbie's intentions. For this reason, this paper aims to analyze the differences between these two phenomena and how feminist movements can inspire social change and empower women to envision a future unlimited by outdated gender norms.