The Use of English in Tourism Promotion: A Comparative Analysis of Italian and Uzbek official campaigns

This dissertation explores the vital function of the English language through an analysis and discussion of official tourism web pages from Uzbekistan and Italy. Using a corpus-based methodology, the study explores the language strategies and marketing techniques used on the institutional websites of both nations. As a part of the project, a database from institutional tourism web pages has been created and analyzed in-depth using the AntConc software. The findings showed disparities and similarities in the persuasive use of English to engage tourists’ attention. Therefore, this study provides valuable insights into a better understanding of multilingual communication techniques and gives information about the importance of linguistic choices in tourism promotional discourse.