Comparative Analysis of Cancel Culture in the United States of America and South Korea

This thesis considers how and why cancel culture develops in the United States and South Korea, investigating the moderating role of cultural factors such as individualism and collectivism. Using key cases and a cross-cultural survey, it reveals the importance of social media activism and opinion in making public figures more responsive to people’s demands. The study highlights cultural, social, and digital factors that shape cancel culture in both countries, contributing to understanding the sustainable impact on reputation, media, and social values. Finally, this work contributes to the literature on digital ethics and offers insights into how different sociopolitical contexts can navigate the challenges of accountability in the interconnected world of the Internet.