IMPORTANCE AND USES OF NON-VERBAL COMMUNICATION IN BRANDING

This thesis investigates the multifaceted role of non-verbal communication in branding by examining theoretical frameworks, empirical evidence, and real-world case studies to comprehend its impact on contemporary marketing practices and consumer behavior. The study aims to analyze and reveal how non-verbal elements shape brand perception, influence consumer behavior, and enhance competitive advantage in today's dynamic marketplace, ultimately uncovering the nuances that enable brands to captivate and leave a lasting impression on consumers.