Unleashing the Potential of AI: How is it enhancing Marketing and Business Efficiency?

In today's rapidly evolving business landscape, the integration of Artificial Intelligence (AI) technologies is reshaping traditional marketing strategies, CRM systems, and overall business processes This review of the literature looks at the many ways that AI is affecting marketing strategies, CRM deployments, and other company activities. Through a comprehensive analysis of existing research and industry insights, this thesis explores how AI-driven innovations are revolutionizing customer engagement, data analytics, personalized marketing, and decision-making processes within organizations