Application of Generative AI to the business context: analysis and assessment

This thesis explores the application of Generative AI within a business context, focusing on its potential to address various operational and strategic challenges. It aims to analyze different Generative AI tools and their capabilities, assessing their effectiveness in enhancing decision-making, streamlining processes, and fostering innovation. By examining case studies and conducting a comparative analysis, the research will provide insights into the ultimate benefits and limitations of implementing these technologies in organizations, offering a framework for businesses to leverage Generative AI for competitive advantage.