Sex is a basic and natural need of almost every human being. Because of this, sex education is an important subject that should be taught with an accurate mindset and attitude. However, in many countries, especially traditionally conservative countries like Vietnam, sex education sadly has been largely stigmatized and neglected. Despite this, many pioneers in Vietnam have made grate use of social media, particularly the YouTube platform, to offer sex education and revolutionize approaches, attitudes, and perception of sex education. The aim of this thesis is to look into and analyze the content of two YouTube channels - the "Cởi Mở" podcast on Vietcetera and SexEdu by Trang channel - that publish sex education videos to see what they are talking about in terms of the range of topics and the message they would like to get across. The research was conducted by first proposing criteria to choose videos from each channel, and then constructing an analysis scale to analyze the chosen videos. The results prove that although each channel have different ways of constructing their content, they both mention many sex education topics pertaining to both the physical and emotional aspects of sex; promote a liberating attitude when approaching sex education; and encourage people, especially women, to take the lead in sex and maintain a healthy, satisfying sex life.

Sex Education on Social Media in Vietnam

NGUYEN, VIET AI NHI
2023/2024

Abstract

Sex is a basic and natural need of almost every human being. Because of this, sex education is an important subject that should be taught with an accurate mindset and attitude. However, in many countries, especially traditionally conservative countries like Vietnam, sex education sadly has been largely stigmatized and neglected. Despite this, many pioneers in Vietnam have made grate use of social media, particularly the YouTube platform, to offer sex education and revolutionize approaches, attitudes, and perception of sex education. The aim of this thesis is to look into and analyze the content of two YouTube channels - the "Cởi Mở" podcast on Vietcetera and SexEdu by Trang channel - that publish sex education videos to see what they are talking about in terms of the range of topics and the message they would like to get across. The research was conducted by first proposing criteria to choose videos from each channel, and then constructing an analysis scale to analyze the chosen videos. The results prove that although each channel have different ways of constructing their content, they both mention many sex education topics pertaining to both the physical and emotional aspects of sex; promote a liberating attitude when approaching sex education; and encourage people, especially women, to take the lead in sex and maintain a healthy, satisfying sex life.
2023
Sex Education on Social Media in Vietnam
sex
sex education
social media
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12608/78852