Application of Generative AI to the business context: analysis and comparison Supervisors

The rapid and widespread deployment of efficient artificial systems intelligence (AI) is deemed to have significant impact on businesses as it can lead to improved efficiency, increased sales and marketing, and higher profitability. Especially, the utilization of Generative Artificial Intelligence (GenAI) technologies can affect several areas and can be disruptive in terms of competition between companies. However, their effectiveness in specific cases is still controversial. In addition the use of these systems may also rise legal, ethical, and ethical issues such as copyright infringement and the production of fake and counterfeit goods information. It is therefore important for organizations to understand the real benefits of AI and minimize possible harm. The purpose of this thesis is to present an updated illustration of GenAI systems and their potential and problems. Also, to better understand the effectiveness of some existing systems, an empirical analysis of how they function in translating business documents is conducted. Keywords: ChatGPT, Generative Artificial Intelligence, AI productivity, GenAI technology