Social Media's Influence on Film Festival Engagement: A Study of Corti a Ponte International Film Festival

This thesis explores the transformative role of social media in enhancing engagement with film festivals, with a particular focus on the Corti a Ponte International Film Festival. Based on the author's work experience as a digital marketer, social campaigner, and film curator for the 2024 edition of the festival, the study examines how social media platforms facilitate global connectivity, shape user interactions, and influence audience participation in cultural events. Through a detailed case study of Corti a Ponte, the research highlights the festival’s innovative approaches to integrating digital tools for promotion, community engagement, and accessibility. The analysis reveals that social media not only amplifies the reach of film festivals but also fosters inclusivity and collaboration within the cultural sphere. By evaluating the strategies implemented by Corti a Ponte, the thesis provides insights into effective digital practices that can be adopted by other cultural organizations to navigate the evolving media landscape. This work contributes to the broader discourse on the intersection of social media, cultural events, and audience dynamics.