The Olivetti company throughout its long history has repeatedly revolutionized the industrial landscape both in Italy and abroad, thanks primarily to its ability to innovate the market by launching innovative technological products. The aim was to simplify the lives of workers and citizens by providing them with tools to enhance productivity and reduce the repetitiveness that characterized many jobs during the first half of the twentieth century. Within this thesis, retracing the history of the Olivetti company, the focus will be on its key inventions and the methods implemented to protect these intellectual properties. Moreover, the study examines the synergy between the managerial model proposed by the Olivetti family and the Italian industrial environment of the time. The first stood out for its innovative approach to corporate social responsibility, paying close attention to the well-being of the company employees, while the second was characterized by some degree of structural and cultural backwardness, with significant resistance in many areas to innovation.
La ditta Olivetti durante la sua lunga storia è riuscita più volte a rivoluzionare il panorama industriale italiano ed estero grazie soprattutto alla sua capacità di innovare il mercato lanciando prodotti tecnologici innovativi. L’obbiettivo era semplificare le vite dei lavoratori e dei cittadini, fornendo loro gli strumenti per aumentare la produttività e ridurre la ripetitività che caratterizzava molti impieghi della prima metà del Novecento. All’interno della tesi, ripercorrendo la storia della ditta Olivetti, verranno messe in luce le principali invenzioni e i metodi messi in atto per proteggere queste proprietà intellettuali. Lo studio indaga, inoltre, il connubio tra il modello gestionale proposto dalla famiglia Olivetti con il panorama industriale italiano dell’epoca. Il primo caratterizzato da una forma innovativa di responsabilità sociale d’impresa che poneva grande attenzione al benessere dei propri dipendenti, il secondo caratterizzato da una certa arretratezza strutturale e culturale, con resistenze sotto molti versi significative verso l’innovazione.
L'azienda Olivetti nel lungo Novecento: la rivoluzione tecnologica italiana e i suoi brevetti
MALOSSINI, LUCA
2024/2025
Abstract
The Olivetti company throughout its long history has repeatedly revolutionized the industrial landscape both in Italy and abroad, thanks primarily to its ability to innovate the market by launching innovative technological products. The aim was to simplify the lives of workers and citizens by providing them with tools to enhance productivity and reduce the repetitiveness that characterized many jobs during the first half of the twentieth century. Within this thesis, retracing the history of the Olivetti company, the focus will be on its key inventions and the methods implemented to protect these intellectual properties. Moreover, the study examines the synergy between the managerial model proposed by the Olivetti family and the Italian industrial environment of the time. The first stood out for its innovative approach to corporate social responsibility, paying close attention to the well-being of the company employees, while the second was characterized by some degree of structural and cultural backwardness, with significant resistance in many areas to innovation.| File | Dimensione | Formato | |
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https://hdl.handle.net/20.500.12608/88622