How Female Educational Content Creators on Bilibili Construct Female Identity Through Knowledge-Based Content

With the development of digital platforms, the dissemination of knowledge has gradually shifted from traditional media to video-sharing platforms represented by Bilibili, where female content creators are playing an increasingly important role. This thesis takes female educational content creators on Bilibili as the research subject and explores how they construct their gender identity through the production and dissemination of knowledge-based content. Using the method of content analysis, this study examines the characteristics of these creators in terms of knowledge expression, discourse strategies, and image construction. The study finds that, while delivering professional knowledge, these female creators also reshape female images through diverse forms of expression, challenge traditional gender stereotypes, and, to a certain extent, influence public perceptions of female identity. This thesis argues that digital platforms provide new spaces and pathways for the construction of female identity and offer practical significance for understanding the expression and construction of female identity in the digital media environment.