This dissertation aims at analyzing the use and function of English language and anglicisms, used in Italian advertising. Studying first the language of persuasion and, later, the main types and uses of anglicisms in Italian (with particular regard to the fields of politics, sport and gaming), this paper leads the reader to focus, on the last part, on a corpus of slogans in English (or containing anglicisms), used in the Italian market, to understand their main linguistic and persuasive characteristics.
Questa tesi di laurea si propone di analizzare l'uso e la funzione della lingua inglese e degli anglicismi nella pubblicità italiana. Studiando prima la lingua della persuasione e, in un secondo momento, i principali tipi e usi degli anglicismi nella lingua italiana (con particolare riguardo agli ambiti della della politica, dello sport e del gaming), questo scritto porta il lettore a focalizzarsi, nell'ultima parte, su un corpus di slogan in lingua inglese (o contenenti anglicismi) usati nel mercato italiano, per capirne le caratteristiche linguistiche e persuasive principali.
English in Italian advertising: an analysis of slogans
ROSSATO, GIORGIA
2021/2022
Abstract
This dissertation aims at analyzing the use and function of English language and anglicisms, used in Italian advertising. Studying first the language of persuasion and, later, the main types and uses of anglicisms in Italian (with particular regard to the fields of politics, sport and gaming), this paper leads the reader to focus, on the last part, on a corpus of slogans in English (or containing anglicisms), used in the Italian market, to understand their main linguistic and persuasive characteristics.File | Dimensione | Formato | |
---|---|---|---|
Rossato Giorgia 1164428 tesi.pdf
accesso riservato
Dimensione
446.83 kB
Formato
Adobe PDF
|
446.83 kB | Adobe PDF |
The text of this website © Università degli studi di Padova. Full Text are published under a non-exclusive license. Metadata are under a CC0 License
https://hdl.handle.net/20.500.12608/31118