About the asymmetric distribution of information in the Mongolian wine market, consumers' knowledge of wine is low. Despite the increasing interest in wine, Mongolian consumers seem to have comparatively low knowledge about wine. According to the terminology of George Akerlof, there is an asymmetric distribution of information regarding the wine market. This research aims to investigate the current situation of wine consumption in Mongolia and determine the knowledge of consumers the what influences wine buyers' purchase decisions. A total of 400 regular wine consumers participated in a survey in Mongolia.

About the asymmetric distribution of information in the Mongolian wine market, consumers' knowledge of wine is low. Despite the increasing interest in wine, Mongolian consumers seem to have comparatively low knowledge about wine. According to the terminology of George Akerlof, there is an asymmetric distribution of information regarding the wine market. This research aims to investigate the current situation of wine consumption in Mongolia and determine the knowledge of consumers the what influences wine buyers' purchase decisions. A total of 400 regular wine consumers participated in a survey in Mongolia.

Wine consumption in Mongolia

SHIITER, OTGONTSETSEG
2021/2022

Abstract

About the asymmetric distribution of information in the Mongolian wine market, consumers' knowledge of wine is low. Despite the increasing interest in wine, Mongolian consumers seem to have comparatively low knowledge about wine. According to the terminology of George Akerlof, there is an asymmetric distribution of information regarding the wine market. This research aims to investigate the current situation of wine consumption in Mongolia and determine the knowledge of consumers the what influences wine buyers' purchase decisions. A total of 400 regular wine consumers participated in a survey in Mongolia.
2021
Wine consumption in Mongolia
About the asymmetric distribution of information in the Mongolian wine market, consumers' knowledge of wine is low. Despite the increasing interest in wine, Mongolian consumers seem to have comparatively low knowledge about wine. According to the terminology of George Akerlof, there is an asymmetric distribution of information regarding the wine market. This research aims to investigate the current situation of wine consumption in Mongolia and determine the knowledge of consumers the what influences wine buyers' purchase decisions. A total of 400 regular wine consumers participated in a survey in Mongolia.
Wine consumers
Consumer behavior
Wine knowledge
Wine marketing
Mongolian consumers
ONOFRI, LAURA
Lauree magistrali
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12608/37589