Biodynamic Wine Certification: Added Value or Just a Scheme?

When consumers buy wine, they do not think about the product distribution process it takes to get the bottle on the shelf. The markets in the United States of America (USA) could have hundreds of thousands of choices, but the number of available bottles are decreased to a selected few because of importers and distributors. The purpose of this research is to investigate the impact that biodynamic certification has on Italian wines imported to the USA market. If biodynamic certified wines can create a competitive value, then importers should consider including them and other similar styles in their portfolios to increase their sales. This study was done through a quantitative lens, using a multiple regression analysis of pricing, or a hedonic price analysis along with ANOVA testing. From the results, it was determined that biodynamic certification as a variable of price premiums for an importer’s portfolio was inconclusive. Variables such as brand, type of wine, and grape variety were the three main variables that showed the highest significance, which was consistent with the previous research. With this information, there would need to be more research done to determine if biodynamic certification could have an impact on wine price.