The Use of Geographical Indications in Non-Traditional Wine Regions: The Case of Denmark

This thesis explores the current use of geographical indications (GIs), such as Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), within Denmark's emerging wine industry. As a non-traditional wine country, Denmark was only recognized by the EU in 2000, and the industry is still in the early growth stages, especially with the implementation of GIs. Currently, their use is limited. This study combines an interview with field-professional and a questionnaire distributed to Danish wine producers to investigate how the GI system is structured and utilized, why the use is limited, how the producers perceive the system, and if they believe GIs will play a role in the future development of Danish wine. This thesis also includes an comparative analysis of the GI system in another emerging wine region (the UK) and Denmark. As the Danish wine industry grows, interest in quality assurance and recognition is growing too. Implementing GIs may help producers establish a regional identity, legitimize the industry, and gain recognition, especially abroad where the certifications are more widely recognized.