Beyond the Glass: What Drives Wine Tourists and Shapes Their Experiences?

Visitors now have several opportunities to make wine tourism their main travel destination through the expanding sector which allows them to study vineyards and winemaking practices while discovering local customs. Most wine tourism studies analyze particular geographic areas or wine tourism elements yet scientists require broader comprehension of why people visit vineyards especially throughout Europe. The research work fills a knowledge gap by studying wine tourist behavior and motivation patterns through a broad multilingual survey that explores various European wine tourism factors.