Sustainability and wine: an overview on the terminology in relation to consumers' preferences and producers' communication

The purpose of the work is to analyze sustainability-related attributes influencing the customer’s preferences towards natural wines and how producers should interpret these attributes in their communication strategy. The analysis is developed through data gathered from secondary sources, internet information as derived from the websites of 5 major wineries of the Veneto Region, and targeted questionnaires in place of face-to-face interviews.