The goal of the research is to examine consumer preferences for the wine tourism experience in Italy and Turkey, namely two countries with different cultures to understand how visitors interact with the vineyards, the winemakers, and the wine-tasting experience. The study investigates wine tourists in these two countries and identifies the factors that contribute to their satisfaction and loyalty.
The goal of the research is to examine consumer preferences for the wine tourism experience in Italy and Turkey, namely two countries with different cultures to understand how visitors interact with the vineyards, the winemakers, and the wine-tasting experience. The study investigates wine tourists in these two countries and identifies the factors that contribute to their satisfaction and loyalty.
Consumer Preferences for Experiential Marketing and Wine Tourism Experience: Evidence from Turkey and Italy
HATIPOGLU, ECE
2022/2023
Abstract
The goal of the research is to examine consumer preferences for the wine tourism experience in Italy and Turkey, namely two countries with different cultures to understand how visitors interact with the vineyards, the winemakers, and the wine-tasting experience. The study investigates wine tourists in these two countries and identifies the factors that contribute to their satisfaction and loyalty.File | Dimensione | Formato | |
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Ece Hatipoglu.2040538.pdf
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https://hdl.handle.net/20.500.12608/52152