Beyond theory: comparing the political communication and legal perspectives of Made in Italy and cultivated meat

The aim of this thesis is to analyse the communication of the current Ministry of Agriculture, Food Sovereignty and Forestry (MAFSF) and of Minister Francesco Lollobrigida regarding Made in Italy and Cultured Meat, to compare it with the legislative aspects currently in force in Italy and in Europe, and to understand the extent to which citizens are influenced by it, by means of a questionnaire addressed to a random sample. I will begin by analysing the specific meaning of political communication and its verbal and non-verbal characteristics. I will explain who MAFSF and Minister Francesco Lollobrigida are and what the legal references are to understand the issues of Made in Italy and Cultured Meat, referring to the principle of free movement of goods and the rules regulating novel foods. I will continue with the statements made by Minister Lollobrigida at the Council of Ministers no. 26 of the current legislature and the parliamentary questioning that took place on 11/17/2022; finally, I will analyse the answers to the questionnaire in order to understand whether there is a direct and/or indirect influence between the Ministry's communication and the citizens.