Sfoglia per Corso
Bad Weed Never Dies: The Situationism of Oliviero Toscani
2024/2025 CORAZZA, ANDREA
Beauty, Judgment, and Belonging: Gaze and Cultural Ideals of Appearance in the collectivistic Sinosphere
2024/2025 LE, KHANH LINH
BeReal or BeFake? - Diving into Social Media Authenticity
2023/2024 BERTOCCHI, MARIA
Between Dialogue and Dissent: Exploring Communication Strategies of German Climate Movements and Their Media Portrayal
2023/2024 SEBASTIAN, CHRISTINE JANINA
Between ideation and launch of a new product: validating a value proposition with user research.
2022/2023 ZAMBRA, ELENA
Beyond Borders: Digital Storytelling and Brand Narratives in Tourism Experience
2023/2024 HAKA, MEGI
Beyond cutscenes: a critical analysis of digital storytelling in video games
2023/2024 KUSTIAEVA, MARGARITA
Beyond the Game: il ruolo dei videogiochi come piattaforme di posizionamento per i brand non-videoludici
2024/2025 SALVI, ALICE
Bibliographic Research: Generative AI in Marketing
2023/2024 DADKHAH TEHRANI, ZAHRA
Birre artigianali e marketing scientifico: il caso del birrificio CR/AK
2024/2025 ZAFFALON, ENRICO
Bodies on Stage: Representations of Physicality in Italian Media through La Repubblica (1984–2024)
2024/2025 AKHMATOVA, SOFIIA
Body Positive è realmente positivo? Ricerca con metodi misti sull’efficacia della comunicazione “Body Positivity” nella percezione del sé
2023/2024 FILICETTI, SARA
BRAND ACTIVISM: analisi del fenomeno nell’attuale società americana
2021/2022 BOITO, ALBERTO
Brand Activism: l’impatto dell’attivismo sociale dei brand nelle scelte d’acquisto
2023/2024 BELLESSO, ANGELA
Brand che parlano. Analisi dell'identità verbale del settore beauty & skincare
2021/2022 GROMENEDA, ALICE
Brand narrative e cultura del lusso post-digitale: Hermes, Gucci e Jacquemus a confronto
2024/2025 SALVALAGGIO, CHIARA
Branded Content nel settore del lusso: la partnership tra The White Lotus e Four Seasons Hotels & Resorts
2024/2025 TEMPESTA, IRIS
Branding emozionale e percezione di marca: applicazioni settoriali del modello NeedScope
2024/2025 CANTUTTI, ALESSIA
Building Brands in the Digital Era: How to Engage Generation Z and Alpha Consumers in the Saturated Cosmetics Market
2024/2025 DEGERING, CLARA MARLENE
Building servitization strategy for an industrial company: the example of ICI Caldaie S.P.A.
2023/2024 LAPSHENKOVA, EKATERINA
| Tipologia | Anno | Titolo | Titolo inglese | Autore | File |
|---|---|---|---|---|---|
| Lauree magistrali | 2024 | Bad Weed Never Dies: The Situationism of Oliviero Toscani | Bad Weed Never Dies: The Situationism of Oliviero Toscani | CORAZZA, ANDREA | |
| Lauree magistrali | 2024 | Beauty, Judgment, and Belonging: Gaze and Cultural Ideals of Appearance in the collectivistic Sinosphere | Beauty, Judgment, and Belonging: Gaze and Cultural Ideals of Appearance in the collectivistic Sinosphere | LE, KHANH LINH | |
| Lauree magistrali | 2023 | BeReal or BeFake? - Diving into Social Media Authenticity | BeReal or BeFake? - Diving into Social Media Authenticity | BERTOCCHI, MARIA | |
| Lauree magistrali | 2023 | Between Dialogue and Dissent: Exploring Communication Strategies of German Climate Movements and Their Media Portrayal | Between Dialogue and Dissent: Exploring Communication Strategies of German Climate Movements and Their Media Portrayal | SEBASTIAN, CHRISTINE JANINA | |
| Lauree magistrali | 2022 | Between ideation and launch of a new product: validating a value proposition with user research. | Between ideation and launch of a new product: validating a value proposition with user research. | ZAMBRA, ELENA | |
| Lauree magistrali | 2023 | Beyond Borders: Digital Storytelling and Brand Narratives in Tourism Experience | Beyond Borders: Digital Storytelling and Brand Narratives in Tourism Experience | HAKA, MEGI | |
| Lauree magistrali | 2023 | Beyond cutscenes: a critical analysis of digital storytelling in video games | Beyond cutscenes: a critical analysis of digital storytelling in video games | KUSTIAEVA, MARGARITA | |
| Lauree magistrali | 2024 | Beyond the Game: il ruolo dei videogiochi come piattaforme di posizionamento per i brand non-videoludici | Beyond the Game: the role of video games as positioning platforms for non-gaming brands | SALVI, ALICE | |
| Lauree magistrali | 2023 | Bibliographic Research: Generative AI in Marketing | Bibliographic Research: Generative AI in Marketing | DADKHAH TEHRANI, ZAHRA | |
| Lauree magistrali | 2024 | Birre artigianali e marketing scientifico: il caso del birrificio CR/AK | Craft Beers and Scientific Marketing: The Case Study of CR/AK Brewery | ZAFFALON, ENRICO | |
| Lauree magistrali | 2024 | Bodies on Stage: Representations of Physicality in Italian Media through La Repubblica (1984–2024) | Bodies on Stage: Representations of Physicality in Italian Media through La Repubblica (1984–2024) | AKHMATOVA, SOFIIA | |
| Lauree magistrali | 2023 | Body Positive è realmente positivo? Ricerca con metodi misti sull’efficacia della comunicazione “Body Positivity” nella percezione del sé | Is Body Positive really positive? Mixed methods research on the effectiveness of “Body Positivity” communication in self-perception | FILICETTI, SARA | |
| Lauree magistrali | 2021 | BRAND ACTIVISM: analisi del fenomeno nell’attuale società americana | BRAND ACTIVISM: analysis of the movement in the current USA society | BOITO, ALBERTO | |
| Lauree magistrali | 2023 | Brand Activism: l’impatto dell’attivismo sociale dei brand nelle scelte d’acquisto | Brand Activism: The Impact of Brand Social Activism on Purchasing Choices | BELLESSO, ANGELA | |
| Lauree magistrali | 2021 | Brand che parlano. Analisi dell'identità verbale del settore beauty & skincare | Brands that speak. Verbal identity analysis of the beauty & skincare sector | GROMENEDA, ALICE | |
| Lauree magistrali | 2024 | Brand narrative e cultura del lusso post-digitale: Hermes, Gucci e Jacquemus a confronto | Brand Narrative and Post-Digital Luxury Culture: Hermes, Gucci and Jacquemus Compared | SALVALAGGIO, CHIARA | |
| Lauree magistrali | 2024 | Branded Content nel settore del lusso: la partnership tra The White Lotus e Four Seasons Hotels & Resorts | Luxury Branded Content: the partnership between The White Lotus and Four Seasons Hotels & Resorts | TEMPESTA, IRIS | |
| Lauree magistrali | 2024 | Branding emozionale e percezione di marca: applicazioni settoriali del modello NeedScope | Emotional branding and brand perception: sector-specific applications of the NeedScope model | CANTUTTI, ALESSIA | |
| Lauree magistrali | 2024 | Building Brands in the Digital Era: How to Engage Generation Z and Alpha Consumers in the Saturated Cosmetics Market | Building Brands in the Digital Era: How to Engage Generation Z and Alpha Consumers in the Saturated Cosmetics Market | DEGERING, CLARA MARLENE | |
| Lauree magistrali | 2023 | Building servitization strategy for an industrial company: the example of ICI Caldaie S.P.A. | Building servitization strategy for an industrial company: the example of ICI Caldaie S.P.A. | LAPSHENKOVA, EKATERINA |
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